First, let’s start with some basics. What is content marketing really? The Content Marketing Institute defines it as:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.”
So, is content marketing a specialty? Let’s see what the experts on Twitter and Instagram have to say:
Amy Protexter, vice president of global marketing at Insight Enterprises explains that content marketing is a skill set that covers a lot more than just writing:
“Strong writing and interesting articles are only a small part of content marketing. Far more critical is creating the buyers journey with that content for the consideration, validation, purchasing and retention phases that successfully leverages the great content you are producing. And that content must be found to be used, so you can’t neglect a keen focus on SEO.
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