Put a pin in it.

PinAre you using Pinterest? If you aren’t then you’re missing out. Pinterest helps you find your audience by sharing or “pinning” graphics.

What is Pinterest?

Not familiar with Pinterest? Here’s the quick and dirty from Pinterest.com:

A pin starts with an image or video that you add on Pinterest. You can add a pin from a website using the Pin It bookmarklet or upload an image right from your computer. Any pin on Pinterest can be repinned, (shared by others) and all pins link back to their original website/source. Your home feed is a collection of pins from pinners and boards you follow. It’s updated every time someone you follow adds a pin.

A board is where you can organize your pins by type or topic. You can your pin ideas for tweaking your office layout on a Remodel board, for example. Boards can be secret (viewed by your eyes only) or public, and you can invite other people to pin with you on any of your boards.

When you follow someone, their pins show up in your Pinterest home feed. You can follow all of someone’s boards or just the ones you like best. To manage who you’re following, go to your profile and click Following.


When to put a pin in it?

Ready to start pinning? Here are a few ideas to help you find the perfect way to share your content and attract new viewers online:

1) Pin back to your posts: Have a blog? Use Pinterest to share your featured blog post photos. Users who click are pulled back to read the rest. Make sure your pictures are relevant to your blog post. Need help selecting an image? Click here.

2) Post fun product photos: Pin photos that share your latest products and services to related boards. Want some ideas or examples? Check out Fab. Their business uses Pinterest to make bold, colorful product graphics go viral with catchy captions to draw potential buyers back to the site to shop. Pin some of your own product photos with clever notes on how they’ll make your customer’s life/health/Monday better.

3) Share your customers sharing: Sharing is caring. Have you found photos online of customers using or wearing your products? Why not pin it and continue the cycle? Candid photos are perfect for passing on and showing the world that your products are ridiculously awesome and in demand.

4) Drive YouTube Views: Have a YouTube channel? Pin your favorite videos and be sure to tell your visitors why they should watch.

5) Use Pinterest to give your brand Personality: Give your brand a personality. Set up different boards related and not-so-related to your business to keep you top-of-mind with your customers. Do you market a women’s clothing brand? Set up a board for Weekend Wear and Office Sheik. Add a few more boards to share on some other topics women love like what they should cook over the weekend, fresh cocktail ideas, DIY (Do It Yourself) crafts, latest nail trends and home remodeling concepts.

How do you use Pinterest? Let’s be friends; comment, question and tell all below!

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